Studio Session · Netflyeonga Farewell Festival
Legacy of a One-Person Brand
Hosted by Jay Lee at Material Memory Studio
We're living in the age of the one-person brand. A good one doesn't start from what you're good at — it starts from what you want to leave behind. At your funeral, someone tells a story about you. What do you want them to say? Hosted as part of Netflyeonga's Farewell Festival, this small-group session started from that question and worked through the three axes of a one-person brand.
Workshop Details
Session Flow
01
Welcome to the Funeral
Netflyeonga's six years came to a close. Before the day's conversation opened, the room sat with the Black & White dress code and the idea of an ending held in community.
02
Starting From a Question
If someone told a story about you at your funeral, what would you want them to say? If nothing — time, money, other people's eyes — held you back, what would you want to leave behind? On your most fulfilled morning, what do you leave behind by the time the day ends? Three questions, each a way of looking down at your whole life from above.
03
The Three Axes
Expertise, experience, perspective — the group mapped out what actually constitutes a one-person brand, then wrote and gave feedback on their own one-line definitions.
04
My Legacy, on Instax
Everyone chose one object at the studio that reminded them of their own legacy, and photographed it on instant film to take home.
From the Session
My Legacy, on Instax
Original Listing
This session was hosted via Donghaeng Club as part of Netflyeonga's Farewell Festival.
View Original Listing →