Coaching — Material Memory Studio
Border Crossing
Sessions
BORDER Framework™
Reflective sessions for those navigating thresholds between disciplines, places, selves, or seasons of life. A space to think slowly and speak without forced resolution.
Border Crossing Sessions are a distinct coaching format within Material Memory Studio. They are designed for people who find themselves in-between — between roles, identities, countries, disciplines, or chapters of life — and who need a space to hold that complexity without being moved toward a premature answer.
Each session is grounded in the BORDER Framework™ — a reflective structure developed by Jay Lee. It is a held, unhurried conversation that moves at the pace of genuine inquiry. Not a consultation. Not a performance.
Rather than rushing toward clarity, the session helps identify the border you are actually standing in — psychological, professional, relational, geographic, or economic.
Well-suited for artists, designers, researchers, founders, and professionals moving across disciplines, geographies, or life chapters, and who resist easy categorisation.
Sessions are available by appointment. A small, intentional opening — not a large-scale launch.
Recommended For
Session Details
For a different day or time, feel free to reach out via Instagram DM at @materialmemorystudio.
Voices
A meaningful session in which I discovered my own inner criteria — things buried within me that I had never consciously recognised.
— Seungho, Community Designer
Clarity before → after: 2 / 5 → 4 / 5
I was able to imagine my next step more visually — and that gave me real clarity and conviction.
— Sarah J, Designer & Artist
Clarity before → after: 3 / 5 → 5 / 5
Session Options
Introductory pilot pricing
Pilot opening pricing includes a symbolic portrait, reflection print, private 30-day Reflection Companion access, and a complimentary 30-minute online follow-up coaching session after the 30-day period.
The 90-minute session allows more space for symbolic exploration and collaborative refinement of the reflection language.
Sessions are available by appointment. Both 90- and 60-minute options are offered. Reach out via KakaoTalk to discuss scheduling and reserve your session.
Reach out on whichever channel works best for you.
In selected cases, private standalone 30-day Reflection Companion access may also be available separately at USD 80.
Not in Seoul? Online coaching and a free 30-min chemistry call are available at whywhatmatters.com
Session Flow
90 minutes
- 1Studio intro + intention setting10 min
- 2BORDER Framework introduction15 min
- 3Coaching25 min
- 4Symbolic object / body-part exploration15 min
- 5Photoshoot10 min
- 6AI-assisted reflection statement creation10 min
- 7Reflection print + wrap-up5 min
60 minutes
- 1Studio intro + intention setting8 min
- 2BORDER Framework introduction10 min
- 3Mini coaching18 min
- 4Symbol selection for portrait7 min
- 5Photoshoot7 min
- 6Wrap-up + reflection print + feedback10 min
For the 60-minute session, the reflection print is distilled in a more concise form at the close of the session. For the 90-minute session, the reflection language is developed more collaboratively, with time to refine the statement together before printing.
What You Take Away
At the close of the session, your words are distilled in-studio with AI as a supporting tool — not as the center of the experience, but as a way to help you leave with a more tangible reflection of your crossing.
Both formats include the symbolic portrait, reflection print, and private 30-day Reflection Companion access; the 90-minute session allows more depth and development in the reflection print.
Output 01
Border Crossing Portrait
A symbolic portrait centered on a body part or personal object that represents your current threshold — photographed in the studio and printed on site.
Output 02
Border Crossing Reflection Print
A personalized reflection print, shaped from the session conversation and refined in-studio with AI as a supporting tool. Depending on the session, this may include a one-line threshold statement, a brief reflection sheet, or a conceptual print combining image and language.
Possible reflection elements
In some sessions, this may also take the form of a one-line threshold statement — a distilled phrase that helps the participant remember the crossing in their own language.
After the Session
30-Day Reflection Companion
Every Border Crossing Session includes private access to a 30-day Reflection Companion — a dedicated AI-assisted space that remembers your session, your threshold, and your symbolic portrait. Over 30 days, you can return to revisit what surfaced, deepen your reflection, or explore new questions that arise as you live through your crossing. It is not a chatbot — it is a continuation of the conversation that began in the studio.
30-Minute Follow-up Coaching
After the 30-day Reflection Companion period, a complimentary 30-minute online follow-up coaching session is included. This is a space to revisit what emerged during your reflection, discuss what has shifted, and explore your next step — whether that is deeper structural work through a Wheel of Life & Harada Chart Session, ongoing coaching, or simply closing the chapter with clarity.
About the Facilitator
Jay Lee
Leadership and career coach, nomadic artist, and solopreneur. Has exhibited and worked across 12 countries with 15 residencies. Prior tech/startup roles include Product Operations Group Lead at Blind (San Francisco, US) and CMO at Soomgo (Seoul, South Korea). Based in Seoul, Jay runs Material Memory Studio — offering workshops, coaching, and research-based projects for artists. As a global nomad, he also runs Reviewed by Artists, a platform helping international artists navigate residency opportunities.
Border Crossing Sessions draw on coaching methodology, artistic practice, and lived experience of navigating thresholds — professional, creative, and personal.
Frequently Asked Questions
Is this therapy or counseling?
No. Border Crossing Sessions are coaching-based — focused on reflection, clarity, and forward movement. They are not a substitute for therapy or clinical support.
Do I need to prepare anything before the session?
No preparation is needed. The session begins with a coaching conversation — you bring yourself, not materials. If you have a personal object that feels meaningful to your current moment, you are welcome to bring it.
What is the 30-day Reflection Companion?
A private, AI-assisted space that remembers your session context. For 30 days after your visit, you can return to it to revisit what came up, continue reflecting, or explore new questions. It is included in every session.
Can the session be conducted in Korean?
Yes. Sessions can be conducted in English or Korean, or a mix of both — whichever feels most natural for your reflection.
How is the session different from a regular coaching session?
It combines coaching conversation with symbolic, material outputs — a portrait, a reflection print, and an ongoing companion space. You leave not just with insights, but with physical artifacts from the session.
Studio updates and future availability are also shared on Instagram.
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