Private Workshop — Material Memory Studio

Solopreneur Workshop for the AI Era

1:1 life & career coaching + service launch — mission clarity, marketing strategy, and a live service page built in one session

Your life direction comes first. The service follows. In this 3-hour 1:1 session, we start from where you are — your values, your expertise, the work you actually want to do — and build everything from there: positioning, marketing strategy, growth plan, and a real service page. AI is the execution tool. Coaching is the foundation.

This is a private 1:1 workshop for professionals in transition — personal trainers becoming founders, marketers becoming consultants, employees becoming solopreneurs. In a focused 3-hour session at Material Memory Studio, we work through your specific situation: what domain to claim, how to position your expertise, what to build first, and how to grow it.

AI tools — including Claude, GPT, Gemini, and others — are used throughout as practical execution tools. Not as the subject of the session, but as the means of building real outputs: your positioning, your service page, your business plan, your growth strategy. Because it's 1:1, every output is built around your specific domain and market — not a template.

If you know someone in the same field, you can book together — each person gets their own full set of outputs. Inquire via KakaoTalk.

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Reach out on whichever channel works best for you.

Solopreneur workshop session — working together
Solopreneur workshop — reviewing strategy on screenSolopreneur workshop session

Private 1:1 session at Material Memory Studio, Seoul · 이태석 님

In One Session

What participants discovered.

My life direction became a single sentence.
Once the mission was clear, the right customer became obvious.
I finally have a marketing plan — not just posting, but a loop.
I can now say my price with confidence.
Once I drew my growth loop, I could finally see where I had been wasting time.

— 이태석 · PT 트레이너 · 2026년 4월 워크숍

This Is For You If

You want to launch a business that's aligned with your life direction — not just any business, but the right one for where you want to go
You have real expertise but haven't yet translated it into a clear mission, a paying audience, or a marketing strategy you can sustain
You've been thinking about going independent for a while — and want a structured session to clarify what to build, for whom, and how
You're already independent — and want to tighten your positioning, rebuild your growth engine, or expand what you're offering

About the Facilitator

Jay Lee

Leadership and career coach, nomadic artist, and solopreneur. Prior roles include Product Operations Group Lead at Blind (San Francisco, US) and CMO at Soomgo (Seoul). Over the past five years, Jay has advised 23 organizations as a CMO development consultant. Based in Seoul, Jay runs Material Memory Studio — workshops, coaching, and research-based projects.

This workshop draws directly from Jay's own experience building a solo practice — from positioning and marketing strategy to service page launches and growth systems.

Session Details

FormatPrivate 1:1 session (online or in-person)
Duration3 hours
LanguageKorean or English
Price900,000 KRW / $600 USD · 3-session package: 2,300,000 KRW / $1,533 USD
LocationMaterial Memory Studio, Seoul · or Online
BookingBy appointment — inquire via KakaoTalk or Instagram DM

Participant Review

“I came in thinking I needed a business plan. I left with a life mission, a clear customer, a growth loop, and a service page — live. The coaching part was the most unexpected and most valuable.”

— 이태석 · PT Trainer → Solopreneur · NPS 10/10

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FAQ

Frequently Asked Questions

Can I participate if I don't have a business idea yet?

Yes. The session doesn't start from 'what to build' — it starts from 'what do you actually want to do.' The less clear you are, the more useful this tends to be.

Do I need to learn Firebase or coding beforehand?

No. This session uses methods that build a service page without coding. A laptop and basic access to an AI tool (Claude, GPT) is enough.

Will payment systems be set up during the session?

The session focuses on positioning, pricing strategy, and service page structure. Payment integration (Stripe, etc.) comes after — which approach fits your case is something we decide together.

Should I use Claude Code or Cursor?

For service page building, Claude Code (CLI) is the recommendation in most cases. We'll choose the right tool for your situation together in the session.

I'm already working independently — will this help?

Yes. Tightening your positioning, rebuilding your growth engine, or adding a new service — all are good reasons to come. We start from where you are now.

Book a Session

This is a private workshop — by appointment only. To book, reach out via KakaoTalk or Instagram DM to check availability and schedule your session.

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Reach out on whichever channel works best for you.

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