Guest Host · July 2026 · Material Memory Studio
Community Builders
How Brands Grow Through Community
Founder of Flying Whale — formerly Secretary General of the Local Brand Forum, Kakao, and Hanwha Hotels & Resorts — Youngsun Paek (Rokdam) has spent 24 years building and running communities. Author of Community Builders, he shares that story over a relaxed evening of wine and conversation. Book Talk + Q&A. ₩10,000 (refreshments), max 15 seats.
Register — ₩10,000
Who This Is For
Workshop Details
Session Flow
20 min
Opening
A relaxed start over wine and snacks — everyone shares what brought them here tonight.
60 min
His Community Story
24 years across Kakao, Hanwha Hotels & Resorts, and the Local Brand Forum — how communities are actually built, told through Community Builders.
20 min
Q&A
Open floor for questions — bring what you're curious about from the book or your own community work.
About the Host
백영선 (록담)
Founder & CEO of Flying Whale and author of Community Builders. Formerly Secretary General of the Local Brand Forum, Kakao (People & Culture, Brunch Marketing, Storyfunding PD), and Hanwha Hotels & Resorts (63 City) — 24 years building and running communities.
Before You Come
Admission is a ₩10,000 contribution toward the evening's wine, beer, non-alcoholic drinks, and snacks.
Please come having read the book — or bring a purchased copy with you.
About the Book
Community Builders
How Brands Grow Through Community
백영선 (록담) · Hyunik Publishing
A 24-year veteran's playbook for making more people gather on their own. Recommended by Kim Mi-kyung, it unpacks how brands grow through community — from real, hard-won experience.
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